Believe in Fashion was a dream, which became a reality in 2012. Our vision was to take our love for fashion and use this as a vehicle to raise funds for the BRAS Drug Development Program at Princess Margaret Cancer Centre. And we did just that!

In 2012, The Room at Hudson’s Bay became our presenting sponsor with the incredible support of President and Buying Director, Nicholas Mellamphy. Nicholas was able to secure New York designer – Narciso Rodriguez, who showcased his collection in Canada for the very first time! Our show was a delightful success, raising $135,439!*

In 2014 The Room at Hudson’s Bay once again partnered with Believe in Fashion, and Nicholas Mellamphy secured world renowned, London based fashion designer, Erdem Moralioglu. Born in Canada, Erdem became a huge international success in the UK. We were honoured to be the recipient of Erdem, showcasing his collection for the very first time on Canadian soil. Our show was another success raising $167,498* for the BRAS Drug Development Program.

Our success could not be possible without the help of many dedicated individuals. A tremendous “thank you” to Jeanne Beker, Nicholas Mellamphy, Kathy Hilton, Suzanne Rogers, Sylvia Mantella, Korby Banner, Kara Alloway, Raymond Elias, Beverley Mahood, Kenny Munshaw, Lee Pettersen, Princess Margaret Cancer Foundation and all of our sponsors and patrons who supported and attended Believe in Fashion.
We will continue our dream of combining our love for fashion to raise funds for the BRAS Drug Development Program! Please stay tuned.

With our gratitude,
Maggie Bras, Holly Miklas, Tracey Neziol, Co-Chairs
Kathy Hilton, Honorary Chair

*All proceeds from Believe in Fashion go to support the BRAS DDP at The Princess Margaret Cancer Centre.